ASICS | Campaign
Beautiful Minds
We hijacked beauty brand codes and clichés to make the point that exercise does an even better job of transforming and revitalising body and mind.
Strategy
ASICS believe there is another, scientifically proven way to boost self confidence. Exercise. And ASICS research proves it takes just 15 minutes to move your mind and lift your mood.
Work
Outdoor and print
The campaign ran across prime locations on London’s busy underground, directly engaging with millions of ASICS’ target audience in a captive environment. As well as in premium women’s publications.
Paid media
Social media feeds are full of promises from beauty brands to transform physical appearance in just a few steps. So, we spread the word about this new 15-minute regime that can also lift, rejuvenate and reduce frown lines.
