ASICS | New product global launch
FF Blast
Blast On.
Blast Off.
ASICS believe movement has the power to not only uplift the body, but also the mind. This philosophy runs through every product – and their new range featuring FF Blast™ foam technology is no exception. In fact, every step delivers a ‘blast’ of positive energy.
Strategy
We took the ASICS global platform, ‘Nothing Feels Better’ and ran with it. We showed how this positive blast of energy has the power to help you see, and feel, the world in a brand-new light. Put your ‘Blast on’ and ‘Blast off’ into the world.
Work
Global Campaign Tool Kit
We staged a large-scale shoot in South Africa to capture both the film and stills needed to create the global assets. The result was a toolkit featuring everything from beautiful short-form film content to social posts, key visuals, landing pages and POS.
When others just see rain,
you see confetti.
To uplift the mind,
start with the feet.
Results
Asics sales results for the launch of the blast foam range took off in 2022, thanks to a carefully orchestrated marketing plan and breakthrough creativity. This product campaign not only delivered impressive sales but also helped drive home the sound mind, sound body brand message.
