ASICS | Brand & Product Films
Move your body,
move your mind
Our latest brand campaign for ASICS challenges the toxic, win-at-all-costs conventions of sports marketing to offer a refreshingly zen approach.
Strategy
ASICS has always believed in the power of movement to uplift body AND mind. With stress levels rising globally, their core brand ethos has never been more timely.
Work
Set in Tokyo and rooted in the brand’s Japanese heritage, ‘Move your body, move your mind’ celebrates the serenity and simplicity of movement, reminding people that “You don’t need headphones to cancel the noise or a filter to see the world in a better light.”
Brand Film
Shot in the vibrant streets of Tokyo and capturing moments of personal serenity in busy urban landscapes, we show that movement is a triumph in itself. Because when your body moves, your mind follows — and that’s when the real magic happens.
Product
We connect the brand message to product advertising by showing how the superior comfort of ASICS’ shoes helps you achieve specific types of mental uplift.
For runners, GEL-NIMBUS™ 27 helps you ‘Feel comfort, find calm.’
We filmed in the vibrant urban landscapes of Tokyo, during the magic hours. Our aim was to create a campaign that invites people of all ages and abilities to embrace the idea that movement — whether walking, running, gym or tennis — can be a source of joy, mental clarity, and emotional balance. That exercise needn’t be about pushing limits or enduring hardship — it can simply be a means to find peace, clarity and balance.