Holy Moly Dips | Launch Campaign
Keep it pure
Holy Moly was founded with a simple goal: to create commercial guacamole that’s as fresh and delicious as homemade but without all the nasties and additives you find in most brands. They now proudly boast a range of dips that are ‘purer, tastier, holier.’ The next challenge was to get Holy Moly on everyone’s lips.
Strategy
As a challenger brand, Holy Moly knew they needed to punch above their weight. We won the pitch with a bold and cheeky idea that made sense of their name as a symbol of purity and goodness.
Work
The campaign features quotes from satisfied customers, but with expletives censored by Holy Moly for the sake of purity.
It included over 1,000 poster sites across the Greater London rail network, engaging commuters and whetting their appetites, as well as paid and organic social posts. Some executions even tapped into the excitement of Euro 2024 when millions of footy fans were hungry for goals and guac.
