Brand Identity | UX & UI
Signet Global
In any sector, a company's brand identity and website must keep pace with growth. But in the high-stakes world of asset management and wealth advice, these first points of contact can make or break million-dollar leads. That's why Signet briefed us for a comprehensive makeover, to bring their front and back ends fully up-to-date and future-facing.
Strategy
Branding
If you're looking for someone to trust with your wealth, the first thing you expect is a certain air of solidity and sophistication. And you're most likely the kind of person who doesn't have time for waffle. Get to the point: Overview. Detail. Next steps. Bosh.
UX | UI
Signet needed a completely new site, built to handle increased traffic and designed around the journeys of several typical customer profiles.
Work
Branding
We combined the company owner’s initials, FFF, with the satisfyingly chunky feel of a signet ring, to create an entirely ownable new brand mark. The gold of the logo was set among rich shades of blue and green across the website, business cards, letterheads, brochures and Powerpoint templates.
UX | UI
We mapped out user journeys for all Signet’s customer profiles and used Figma for a collaborative build process, working closely with them to tell their story in a compelling style at every step of the way. All leading to a clear call to action.
Results
Signet's brand is now completely relevant for the contemporary financial market, while their website is ready to welcome new and existing customers for years to come.